Roger Hooks

Roger Hooks Jr. believes that brands must not fear competition but rather use it as an opportunity to grow. As a creative strategist, his experiences have taught him that the mindset you carry creates a big difference in the output. Most brands often take impulsive actions that might bring them short-term sales, but in the long term, they don’t help. Performing aggressive scarcity marketing, using a countdown timer after short intervals, flash sales, and even social proof manipulation are some of the impulsive actions taken by brands. According to Roger Hooks, continuous use of such tactics to attract customers ultimately affects the brand image and perception.  Understanding the Impact of Impulsive Marketing   Impulsive marketing has both positive and negative effects, and it entirely depends on how judiciously a brand uses it. Using such tactics, the brands might drive sales or get the opportunity to boost visibility in the short term. But if not managed well, the same tacti...

Most brands are obsessed with selling faster, louder, and cheaper, but Roger Hooks discourages this approach. According to Roger Hooks, when building a brand, it should not be merely about merchandise, but more about creating meaning. The meaning you deliver to your customers through your brand matters the most. As a brand, you might entice customers to buy goods and services through discounts, offers, and various marketing tactics, but in the long term, this doesn’t help. Roger believes branding is about shaping perception, building trust, and creating a lasting relationship with customers that goes far beyond a single transaction. He always has this approach to working: Focus on selling experiences, not products. Roger Hooks has over 36 years of experience in the industry. His portfolio showcases his partnerships with notable brands, including Apple, Universal Music Group, Snoop Dog, Kings of Comedy, Code Black Entertainment, Supermicro, and more. Throughout his journey, he has chall...

Roger Hooks Jr. has always driven brands to new heights and continues to do so with his creative strategies and actions. His approach to marketing brands and making them stand out in the market is unique. Although most creative strategists are familiar with key strategies, not everyone is able to implement them as effectively as Roger Hooks does. For Roger Hooks, brand is not a mere business or an object to deal with; for him, brand is an emotion and a story, and it’s his work that truly reflects this. It’s evident from his current position as "S&P 500 Creative Executive" in a company that has recently moved up to the S&P 500. Roger Hooks Jr. has earned this position through his dedication, consistency, and a strategic, creative approach. For anyone who wishes to drive a brand to new heights must get inspiration from Roger Hooks Jr., his works, his approach and the creativity that helps brands build deeper customer meaning.  Let’s together understand more about how Ro...

In the world of advertising and branding, where everyone knows Roger Hooks Jr. as S&P 500 Creative Executive, what they don’t know is his journey that led him here. Roger Hooks Jr. has earned this position and it’s his discipline, patience, and consistency that led him here. Earning a position in the advertising and branding industry is not an overnight process; years of hard work go into it. In this industry, where competition is fierce and every day is a new day with a new set of challenges and opportunities, how you lead and how you show up really count. Having a disciplined workflow becomes increasingly important if you want success to follow, and Roger Hooks Jr. recognized this right from the start.  Roger Hooks worked on his micro-habits to build mastery. He always believes that small steps lead to big breakthroughs. From writing, researching, active social presence, and a keen eye for detail, he always worked on building habits that have the power to create an impact. Wh...

According to Roger Hooks Jr., creativity should be led by purpose. Without any purpose, creativity has no meaning. Anyone who has worked or is currently working in the industry can relate to how creativity gets lost in commercial noise. This happens mostly when the team takes calculated risks and plays it safe for profit. But Roger Hooks doesn’t support this. He stands out as a leader who prioritizes meaning over aesthetics. For him, a creative piece is creative when it has meaning, is purpose-driven, and leaves an impact. Unlike most creative strategists who are obsessed with metrics, popularity, and short-term revenue, Roger Hooks is admired for his different approach. He values what works in the long term and brings fresh ideas. He genuinely puts in the time and effort required to create creative outputs that are meaningful and long-lasting. And this is the reason why most brands partner with him. Some of the top brands Roger Hooks has partnered with include Fresh Choice, Fast Signs...

A creative strategist is a person responsible for developing creative ideas and marketing campaigns. But the role doesn’t end here, as developing unique and creative ideas for marketing is not an overnight process. Analysing the markets, performing data analysis, understanding consumers, providing creative briefs to the team, and aligning them with the brand goals are key steps in the process. A creative strategist is a system in itself and Roger Hooks understands this role well. He is among those creative strategists that brands demand. Unlike most strategists, Roger Hooks Jr. seamlessly blends creativity and practicality. According to Roger Hooks, a creative idea is not the one that only seems attractive, but the one that has the potential to address a problem and build emotional connectivity with the users. As an experienced creative strategist, Roger explains the key responsibilities of the strategist and everything beyond.  Market Research and Analysis: Performing market rese...