Roger Hooks

Roger Hooks is a prominent personality who earned a reputation in corporate creativity. Over the past 36 years, he has worked with top industry giants including Apple, NVIDIA, Intel, Code Black Entertainment and more. But his journey has never been restricted to these corporate boundaries and walls. As a keen learner and ‘chief creative officer’, he has always participated in multiple events and transformed ideas into actionable projects. His versatility and achievements, and talent continue to leave an impressive mark in the industry. And while he has never limited himself to any set patterns and roles, he has taken a big leap in his career. He has partnered with a renowned actor/director/producer, Brian Hooks. Witnessing visionaries like Roger Hooks taking bold steps in their careers and never restricting themselves to one specific role inspires upcoming creatives to work harder and make the impossible possible.  Recently, Roger Hooks has completed a big project with Brain Hooks....

When you are in a relationship, your habits, positive or negative, have a huge impact on your relationship. They can either nurture your connection or erode it over time. Confronting your negative habits and changing them is important if you want your relationship to work, and that’s exactly what this movie, ‘The Second Time Around,’ teaches the viewers. If you have got some free time in your busy schedule or simply need a relaxed yet interesting drama and romance movie to watch free on Tubi TV, then you must watch it. The Second Time Around is directed by Brian Hooks, and to your surprise, Roger Hooks is the executive producer. Roger Hooks has made a big leap in his career. From being a full-time chief creative officer to stepping into the industry as an executive producer, his journey is commendable. He is a real-life example that inspires everyone in the creative industry to dream big. And well defines how if you're dedicated and honest with your career, success can chase you. O...

Roger Hooks Jr. believes that brands must not fear competition but rather use it as an opportunity to grow. As a creative strategist, his experiences have taught him that the mindset you carry creates a big difference in the output. Most brands often take impulsive actions that might bring them short-term sales, but in the long term, they don’t help. Performing aggressive scarcity marketing, using a countdown timer after short intervals, flash sales, and even social proof manipulation are some of the impulsive actions taken by brands. According to Roger Hooks, continuous use of such tactics to attract customers ultimately affects the brand image and perception.  Understanding the Impact of Impulsive Marketing   Impulsive marketing has both positive and negative effects, and it entirely depends on how judiciously a brand uses it. Using such tactics, the brands might drive sales or get the opportunity to boost visibility in the short term. But if not managed well, the same tacti...

Most brands are obsessed with selling faster, louder, and cheaper, but Roger Hooks discourages this approach. According to Roger Hooks, when building a brand, it should not be merely about merchandise, but more about creating meaning. The meaning you deliver to your customers through your brand matters the most. As a brand, you might entice customers to buy goods and services through discounts, offers, and various marketing tactics, but in the long term, this doesn’t help. Roger believes branding is about shaping perception, building trust, and creating a lasting relationship with customers that goes far beyond a single transaction. He always has this approach to working: Focus on selling experiences, not products. Roger Hooks has over 36 years of experience in the industry. His portfolio showcases his partnerships with notable brands, including Apple, Universal Music Group, Snoop Dog, Kings of Comedy, Code Black Entertainment, Supermicro, and more. Throughout his journey, he has chall...

Roger Hooks Jr. has always driven brands to new heights and continues to do so with his creative strategies and actions. His approach to marketing brands and making them stand out in the market is unique. Although most creative strategists are familiar with key strategies, not everyone is able to implement them as effectively as Roger Hooks does. For Roger Hooks, brand is not a mere business or an object to deal with; for him, brand is an emotion and a story, and it’s his work that truly reflects this. It’s evident from his current position as "S&P 500 Creative Executive" in a company that has recently moved up to the S&P 500. Roger Hooks Jr. has earned this position through his dedication, consistency, and a strategic, creative approach. For anyone who wishes to drive a brand to new heights must get inspiration from Roger Hooks Jr., his works, his approach and the creativity that helps brands build deeper customer meaning.  Let’s together understand more about how Ro...

In the world of advertising and branding, where everyone knows Roger Hooks Jr. as S&P 500 Creative Executive, what they don’t know is his journey that led him here. Roger Hooks Jr. has earned this position and it’s his discipline, patience, and consistency that led him here. Earning a position in the advertising and branding industry is not an overnight process; years of hard work go into it. In this industry, where competition is fierce and every day is a new day with a new set of challenges and opportunities, how you lead and how you show up really count. Having a disciplined workflow becomes increasingly important if you want success to follow, and Roger Hooks Jr. recognized this right from the start.  Roger Hooks worked on his micro-habits to build mastery. He always believes that small steps lead to big breakthroughs. From writing, researching, active social presence, and a keen eye for detail, he always worked on building habits that have the power to create an impact. Wh...