Roger Hooks

Roger Hooks is a name synonymous with creativity, strategy, and cross-cultural expertise in the advertising world. With a Gold Award in Advertising Campaigns and another in Special Events, Roger has proven his mettle in shaping impactful narratives that resonate across diverse audiences. A visionary in the truest sense, Roger has played a pivotal role as the "CEO’s Vision Interpreter," translating ambitious business goals into actionable and successful marketing strategies. His expertise in cross-cultural creative adaptation is particularly noteworthy. By helping to transform a Taiwanese company’s creative and brand culture to align with Western brand tactics, he has significantly enhanced the product appeal of this company to major Western tech brands, including those in streaming services, social media platforms, and AI-based industries. Roger’s approach to advertising is rooted in a belief in processes and order. He is a strong advocate for the "Objective, Audience, a...

Roger Hooks is a name synonymous with creativity, innovation, and brand transformation. With a diverse portfolio that spans food illustration for iconic Bay Area brands like Fresh Choice, to driving the packaging design for Pacific-Rim makers of entertainment PC peripherals, Hooks has left an indelible mark on multiple industries. His work has graced the shelves of retail giants like Fry's Electronics, Micro Center, and Best Buy during their brick-and-mortar heydays, making him a key figure in the evolution of consumer electronics packaging. A Platinum Award winner in copywriting and a Gold Award winner in both advertising campaigns and special events, Hooks is not just a creative powerhouse but also a strategic thinker. He is widely recognized as a CEO’s vision interpreter, translating high-level corporate strategies into compelling brand stories and visual identities. His expertise in cross-cultural creative adaptation is particularly notable; he successfully transformed a Taiwan...

Roger Hooks embodies a unique blend of corporate cool and contemporary urban flair, with a deep-rooted connection to Hip Hop and Pop culture. With an impressive 36 years of experience in the creative industry, Roger's journey is a testament to his adaptability and innovation. Roger's creative journey began at 17 when he earned his first check for a pastel and colored pencil drawing. This early success marked the start of a distinguished career that coincided with the dawn of desktop publishing. He initially honed his skills as a Paste-Up artist at AlphaGraphics, where he mastered the art of visual communication in the pre-digital era. His creative talents led him to become a Food Illustrator for iconic Bay Area brands like Fresh Choice, where he showcased his ability to bring culinary delights to life through art. Roger's portfolio expanded significantly during his time in package design, working with Pacific Rim makers of entertainment PC peripherals and add-on cards. His ...