Roger Hooks

Roger Hooks, founder of Hooks City, has carved out a distinct and powerful reputation. With decades of experience in cross-cultural brand adaptation, advertising, and creative development, Hooks has built Hooks City into a name that resonates with innovation, process-driven creativity, and client-focused excellence. Roger Hooks’ journey is anything but conventional. Known for his early work with global giants like Apple, Universal Music Group, and Intel, Hooks developed a strong foundation in international tech brand management and creative brand building. However, what truly sets him apart is his passion for bridging cultural gaps, especially adapting Taiwanese brands for Western markets, a niche where very few have succeeded at the scale Hooks has. One of the standout qualities of Roger Hooks is his deep belief in "process and order" as the backbone of any creative endeavor. At Hooks City, every campaign begins with thorough research, cultural context analysis, and audience...

Roger Hooks is a name synonymous with brand evolution, not just design. A sharp brand strategist and creative leader, Hooks has made his mark by helping companies move beyond surface-level branding to create deep, audience-aligned brand identities. With a stronghold in cross-cultural communication and global storytelling, he focuses on building brands that resonate across borders without losing their essence. His strategic approach begins where many others stop: at the intersection of data, cultural insight, and human emotion. Roger doesn’t just help companies look good, but he helps them mean something. Every campaign, every logo, every message he crafts is part of a larger, intentional narrative built to align with both business goals and consumer values. Much of his success comes from working with brands needing to transition into new markets. One of his signature strengths is adapting cultural brands for Western audiences. A process that demands not only creative brilliance but als...

In the glamorous world of branding, some names shine in the spotlight, and then there are those who build the spotlight. Roger Hooks is one such creative force. A master of cross-cultural storytelling and a strategist with soul, Hooks has helped global brands speak fluently across borders, cultures, and industries, all without losing their authenticity. He’s not just a copywriter or a creative director. He’s a brand alchemist who knows how to turn abstract ideas into visual and verbal gold. With over two decades of experience, Hooks has led creative projects for powerhouses like Apple, Intel, and Universal Music Group, earning multiple Platinum and Gold awards for his brilliance in advertising campaigns, special events, and copywriting. But his most distinct expertise lies in what many find most difficult: cultural adaptation. Hooks is one of the rare professionals who deeply understands how to bridge the East and West. His groundbreaking work in helping Taiwanese companies find their ...

With a career spanning over three decades, Roger Hooks has established himself as a transformative force in the realms of creative design and brand development. Currently serving as the Creative Director at Supermicro, a global leader in IT solutions based in San Jose, California, Hooks has been instrumental in redefining the company's creative direction since 2006, officially taking the helm in 2014. ​ Hooks' expertise encompasses a broad spectrum of design disciplines, including branding, campaigns, events, packaging, and multimedia. His approach seamlessly merges contemporary styles with urban influences grounded in timeless design principles. This unique blend has not only elevated Supermicro's brand presence but has also set new industry standards for corporate creativity. ​ Beyond his corporate achievements, Hooks is deeply committed to mentorship and community development. He actively fosters young talent within his organization and the broader community, emphasizing...