Mastering the Art of Design: A Journey of 36 Years of Roger Hooks

With a passion for creativity ignited at a young age, my journey in the world of design began when I earned my first check for a pastel and colored pencil drawing at the tender age of 17. Little did I know that this would mark the beginning of a fulfilling career spanning over three decades, marked by innovation, dedication, and a relentless pursuit of excellence.

As the dawn of Desktop Publishing ushered in a new era of design possibilities, I found myself at the forefront of this technological revolution. Starting as a Paste-Up artist for AlphaGraphics, I honed my skills and embraced the power of digital tools to bring my visions to life with unprecedented precision and efficiency.

My career took an exciting turn as I transitioned into the realm of Food Illustration, contributing to the visual identity of Bay Area classics such as Fresh Choice. Through my artwork, I captured the essence of culinary delights, tantalizing taste buds and sparking appetites with each stroke of the brush.

Diving deeper into the world of design, I made my mark in package design for Pacific-Rim makers of entertainment PC peripherals and add-on cards. My portfolio boasted category best sellers prominently displayed in leading retail outlets such as Fry's Electronics, Micro Center, Ritz Camera, Best Buy, and Good Guys during their brick-and-mortar heyday. Each package design was a testament to my dedication to craftsmanship and my ability to captivate consumers with visually stunning presentations.

Throughout my career, I have garnered accolades and recognition for my contributions to the field of design. As a Platinum Award Winner in Copywriting, I demonstrated my versatility and skill in crafting compelling narratives that resonate with audiences and drive results.

With 36 years of experience under my belt, I continue to push the boundaries of creativity, constantly evolving and adapting to new technologies and trends. As I reflect on my journey, I am filled with gratitude for the opportunities that have shaped my career and inspired me to pursue my passion for design with unwavering dedication and enthusiasm. To view my portfolio, click Roger Hooks.


Location: United States

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