Roger Hooks: Blending Corporate Cool with Creative Hip Hop Flair

Roger Hooks epitomizes the blend of corporate cool with a contemporary urban flair, deeply rooted in the ethos of Hip Hop and Pop culture. With an impressive 36 years of experience in the creative industry, Roger's journey is a testament to his enduring passion and innovative spirit.

Roger's artistic journey began early. At just 17, he earned his first paycheck for a pastel and colored pencil drawing, marking the beginning of a prolific career. His entry into the professional world coincided with the dawn of Desktop Publishing, a revolutionary period that he embraced wholeheartedly.

Starting as a Paste-Up artist for AlphaGraphics, Roger honed his skills in the burgeoning field of graphic design. His talents quickly gained recognition, leading him to roles such as a Food Illustrator for Bay Area classics like Fresh Choice. Here, he showcased his ability to bring culinary delights to life through art, capturing the essence of brands beloved by many.

Roger's versatility is evident in his expansive portfolio, particularly in the realm of package design. He worked with Pacific-Rim makers of entertainment PC peripherals and add-on cards, contributing to category best-sellers displayed in prominent stores such as Fry's Electronics, Micro Center, Ritz Camera, Best Buy, and Good Guys during their heyday. His designs not only captivated consumers but also set industry standards, reflecting his keen understanding of market trends and consumer preferences.

In addition to his visual artistry, Roger's prowess in copywriting has earned him accolades, including a Platinum Award. His ability to craft compelling narratives complements his design skills, making him a multifaceted creative force.

Roger Hooks work transcends traditional corporate aesthetics by infusing it with the vibrancy and energy of Hip Hop and Pop culture. His unique approach combines classic creative philosophy with modern sensibilities, positioning him as a trailblazer in the industry. As he continues to innovate and inspire, Roger remains a beacon of creativity, embodying the perfect synergy of corporate sophistication and urban cool.

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