How Roger Hooks Jr. is an Inspiration for Upcoming Marketers?

Roger Hooks Jr. is a big inspiration for upcoming marketers. And the credit goes to his approach to marketing and selling products. Where the majority of marketers approach customers and sell products using persuasive selling, Rogers Hooks inspires marketers to perform authentic selling. According to Rogers, to build brand loyalty and encourage repeat purchases, it’s important to build trust with customers.

Mistake Made By Most Marketers


Most marketers neglect authenticity to meet their sales targets. They persuade customers to purchase the product, which feels pushy and manipulative. Also, the common mistakes made by marketers are that


  • They don’t deeply understand the customer’s needs and motivations. 

  • They focus on marketing features over product benefits.

  • They prioritize a we-centered message over highlighting how the product makes a customer’s life better.


Forced selling builds a negative image of the brand. As a result, brands might achieve short-term success, but in the long term, this approach doesn’t work. The persuasive and pressuring tactics also overwhelm customers and damage credibility and trust. 



Roger Hooks Experience 


In the creative and marketing industry, Roger has almost 36 years of experience. The company he has recently been working for has moved up to the S&P 500 and has positioned him as an "S&P 500 Creative Executive". Besides this, in the past years, Roger has partnered with some of the top brands, including Fresh Choice, Fast Signs, Universal Music Group, Snoop Dog, Kings of Comedy, Code Black Entertainment, Intel, Apple, and many more. He has contributed his creative strategies to building these brands. His creative mind, combined with an authentic selling approach, helped brands witness incredible results. 


Roger Hooks Jr. is an Inspiration for the New Wave of Marketers 


For upcoming marketers and creative minds, Roger sets an example. His journey and achievements teach that if you want to create a difference and make a brand stand out, use customer-oriented strategies. Rather than focusing on ‘we’, brands should focus on ‘customer’. What customers need, what they expect, and what their motivations are. When you build brands around customers, success follows. 
Location: United States

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