Roger Hooks Jr., A Creative Strategist Every Brand Needs

A creative strategist is a person responsible for developing creative ideas and marketing campaigns. But the role doesn’t end here, as developing unique and creative ideas for marketing is not an overnight process. Analysing the markets, performing data analysis, understanding consumers, providing creative briefs to the team, and aligning them with the brand goals are key steps in the process. A creative strategist is a system in itself and Roger Hooks understands this role well. He is among those creative strategists that brands demand. Unlike most strategists, Roger Hooks Jr. seamlessly blends creativity and practicality.

According to Roger Hooks, a creative idea is not the one that only seems attractive, but the one that has the potential to address a problem and build emotional connectivity with the users. As an experienced creative strategist, Roger explains the key responsibilities of the strategist and everything beyond. 

Market Research and Analysis:

Performing market research and analysis is a primary step of the process. But here is this thing. According to Roger, first prefer starting research and analysis from inside the organisation. This means understanding where your brand currently stands and performing a SWOT Analysis. Then process researching and analyzing the market outside, the competitors, consumers, and trends. 

Develop a Creative Strategy:

Use all the insights gathered to develop a creative strategy. While developing a creative strategy, consider your brand's goal. Know the purpose of the marketing campaign. Whether it is to improve brand awareness, meet sales targets, or build brand loyalty, etc. Having clarity about the purpose is important to develop a meaningful creative strategy. 

Provide Creative Brief to the Team:

As a creative strategist, after collecting ideas and aligning them with the goals, it’s time to brief your creative team on the work. Now it's the creative team that will produce materials and create campaigns as per the strategy discussed. Being a creative strategist, Roger not only provided the team with the strategy but also provided them with all the essential guidance and direction throughout the process. 

Execution and Performance Tracking: 

Now, once the creative campaigns are made, the creative strategist tests them, gets approvals, and forwards them to the media planning team. The media planning team is responsible for selecting the media channels and negotiating the prices. They use insights and data provided by media agencies and also check which medium will be best to communicate with the audience. However, creative strategists also coordinate with media planning for smooth execution. Later, they track performance and make alterations if needed. 

So, overall, being a creative strategist is a big responsibility, and the creative strategies and contributions made by Roger Hooks Jr. in the marketing of brands are truly valuable. And with this, he is definitely an inspiration for many.