Who Is Roger Hooks, Jr., the S&P 500 Creative Executive?

Ask Roger Hooks, Jr. Where his creative career started and he won't point to an executive office.

He will show you a pencil.

Roger earned his first paying artistic job at the age of 17 when he sold his first pastel and colored pencil drawing and was soon to be introduced to the early days of desktop publishing. He started as a paste-up artist at AlphaGraphics, a world vastly different from the digital age in which we now live. 

36 years later, he's an S&P 500 Creative Executive helping lead creative direction on a global scale.

From Making Things to Making Ideas Work

What sets Roger’s career apart is not only the list of brands that he has been associated with but also the wide range of problems he was able to solve.

His work spanned technology, advertising, packaging, entertainment, and international brand management. Among the well-known companies he has worked with are Apple, Intel, AMD, NVIDIA, Supermicro, and various entertainment and consumer brands.

He has also received Platinum and Gold awards for copywriting, advertising campaigns and special events.

However, Roger does not see creativity as decoration.

His philosophy is based on three elements: objective, audience and function. He thinks that ideas should always be challenged, tested and supported by sound creative logic. In other words, an idea should be more than good-looking. It should work.

Creative Thinking Meets AI

Today, Roger Hooks leads global Creative Direction for a Top 3 AI infrastructure leader. He uses tools such as 3D animation and virtual-world interaction to help explain complex AI technology and communicate its value.

That shift from paste-up boards to AI infrastructure says a lot about his approach.

He continues to learn, compete and move forward.

And that's probably the easiest way to describe Roger Hooks, Jr. an established creative leader who never stopped being curious about what comes next. Know more